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Food Truck Market: ZIP 53923

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 53923 is a car-dependent rural area — walkability data unavailable. Population sits at 2,294. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 53923 is an rural area. with a population of 2,294 and household incomes above the national median ($74,750).

Area Profile

2,294

Population

$74,750

Median Income

+0% vs. national

Rural

Area Type

Median Age: 41.6 — older demographic, may prefer sit-down options.

College-Educated: 13.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$990

2BR Fair Market Rent

$689

Median Gross Rent

$210 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.