Is ZIP 54014 a good market for a food truck?

ZIP 54014 scores 64/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 54014?

The median household income in ZIP 54014 is $98,512, 32% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Wisconsin › ZIP 54014

Food Truck Costs Near Hager City, WI (54014)

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 54014 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 54014 is an suburban area. with a population of 2,018 and household incomes above the national median ($98,512).

Area Profile

2,018

Population

$98,512

Median Income

+32% vs. national

Suburban

Area Type

Median Age: 50.1 — older demographic, may prefer sit-down options.

College-Educated: 20.5% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$993

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$57 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.