Is ZIP 54027 a good market for a food truck?

ZIP 54027 scores 54/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 54027?

The median household income in ZIP 54027 is $100,313, 35% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Wisconsin › ZIP 54027

Food Truck Costs Near Wilson, WI (54027)

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 54027 is a car-dependent rural area — walkability data unavailable. Population sits at 1,154. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 54027 is an rural area. with a population of 1,154 and household incomes well above the national median ($100,313).

Area Profile

1,154

Population

$100,313

Median Income

+35% vs. national

Rural

Area Type

Median Age: 40.6 — older demographic, may prefer sit-down options.

College-Educated: 17.0% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$995

Median Gross Rent

$320 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.