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Food Truck Market: ZIP 54212

Opportunity Score

46 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 54212 is a car-dependent rural area — walkability data unavailable. Population sits at 903. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 54212 is an rural area. with a population of 903 and household incomes above the national median ($91,250). There are 15 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

903

Population

$91,250

Median Income

+22% vs. national

Rural

Area Type

Median Age: 63.5 — older demographic, may prefer sit-down options.

College-Educated: 50.5% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 54212.

Sit-Down Restaurants

132.9 per 10K residents

Fast Food / Counter

33.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,370

2BR Fair Market Rent

$900

Median Gross Rent

$480 K

Median Home Value

Bank Branches

$14 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.