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Food Truck Market: ZIP 54406

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 54406 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 54406 is an suburban area. with a population of 4,008 and household incomes above the national median ($76,445). There are 4 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

4,008

Population

$76,445

Median Income

+3% vs. national

Suburban

Area Type

Median Age: 46.4 — older demographic, may prefer sit-down options.

College-Educated: 22.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 54406.

Sit-Down Restaurants

10.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$960

2BR Fair Market Rent

$858

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$83 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.