Is ZIP 54540 a good market for a food truck?

ZIP 54540 scores 30/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 54540?

The median household income in ZIP 54540 is $63,438, 15% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

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Food Truck Costs Near Land O Lakes, WI (54540)

Opportunity Score

30 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 54540 is a car-dependent rural area — walkability data unavailable. Population sits at 985. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 54540 is an rural area. with a population of 985 and household incomes near the national median ($63,438). There are 6 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

985

Population

$63,438

Median Income

-15% vs. national

Rural

Area Type

Median Age: 60.9 — older demographic, may prefer sit-down options.

College-Educated: 26.2% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 54540.

Sit-Down Restaurants

60.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$779

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$67 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.