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Food Truck Market: ZIP 54650

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 54650 has decent foot traffic at 12.9/20 on the EPA walkability index. Income near the national average ($85,255). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 54650 is an urban area with moderate foot traffic. with a population of 24,619 and household incomes above the national median ($85,255). There are 45 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

24,619

Population

$85,255

Median Income

+14% vs. national

Urban

Area Type

12.9/20

Foot Traffic

Walkable

Median Age: 41.3 — older demographic, may prefer sit-down options.

College-Educated: 28.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 54650.

Sit-Down Restaurants

8.5 per 10K residents

Fast Food / Counter

9.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,290

2BR Fair Market Rent

$1,109

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$710 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.