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Food Truck Market: ZIP 54660

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 54660 is a car-dependent rural area — 8.2/20 on the EPA walkability index, 2.3 points below the national average. Population sits at 16,100. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 54660 is an rural area with low foot traffic. with a population of 16,100 and household incomes near the national median ($61,146). There are 26 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,100

Population

$61,146

Median Income

-18% vs. national

Rural

Area Type

8.2/20

Foot Traffic

Car-Dependent

Median Age: 41.8 — older demographic, may prefer sit-down options.

College-Educated: 15.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 54660.

Sit-Down Restaurants

8.1 per 10K residents

Fast Food / Counter

8.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,080

2BR Fair Market Rent

$931

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$440 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.