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Food Truck Market: ZIP 54902

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 54902 has strong foot traffic at 14.0/20 on the EPA walkability index. Income slightly below the national average ($64,548). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 54902 is an urban area with moderate foot traffic. with a population of 21,982 and household incomes near the national median ($64,548). There are 40 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

21,982

Population

$64,548

Median Income

-13% vs. national

Urban

Area Type

14.0/20

Foot Traffic

Walkable

Median Age: 38.8 — mixed-age market, broad menu appeal.

College-Educated: 18.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 54902.

Sit-Down Restaurants

9.6 per 10K residents

Fast Food / Counter

8.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$940

2BR Fair Market Rent

$859

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$730 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.