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Food Truck Market: ZIP 55108

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 55108 has strong foot traffic at 15.6/20 on the EPA walkability index. Income near the national average ($84,583). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 55108 is an urban area with high foot traffic. with a population of 15,339 and household incomes above the national median ($84,583). With 6 food trucks and 27 restaurants, this is an active food scene.

Area Profile

15,339

Population

$84,583

Median Income

+13% vs. national

Urban

Area Type

15.6/20

Foot Traffic

Very Walkable

Median Age: 34.4 — mixed-age market, broad menu appeal.

College-Educated: 50.4% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 55108.

Food Trucks

Moderate — proven market

3.9 per 10K residents

Sit-Down Restaurants

5.2 per 10K residents

Fast Food / Counter

12.4 per 10K residents

What this means: Food trucks are 18.2% of the food scene here (6 trucks vs. 27 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,690

2BR Fair Market Rent

$1,344

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$500 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.