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Food Truck Market: ZIP 55118

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 55118 has decent foot traffic at 12.6/20 on the EPA walkability index. Income near the national average ($85,229). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 55118 is an urban area with moderate foot traffic. with a population of 29,396 and household incomes above the national median ($85,229). There are 53 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

29,396

Population

$85,229

Median Income

+14% vs. national

Urban

Area Type

12.6/20

Foot Traffic

Walkable

Median Age: 42.1 — older demographic, may prefer sit-down options.

College-Educated: 33.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 55118.

Sit-Down Restaurants

6.8 per 10K residents

Fast Food / Counter

11.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,550

2BR Fair Market Rent

$1,215

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.