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Food Truck Market: ZIP 55369

Opportunity Score
77 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 55369 is a car-dependent urban area. Walkability scores 7.8/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 55369 is an urban area with low foot traffic. with a population of 38,711 and household incomes well above the national median ($112,541). There are 86 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

38,711
Population
$112,541
Median Income
+51% vs. national
Urban
Area Type
7.8/20
Foot Traffic
Car-Dependent
Median Age: 40.5 — older demographic, may prefer sit-down options.
College-Educated: 37.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 55369.

43
Sit-Down Restaurants
11.1 per 10K residents
43
Fast Food / Counter
11.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,150
2BR Fair Market Rent
$1,792
Median Gross Rent
$360 K
Median Home Value
15
Bank Branches
$1.9 M deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $260–$460 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits