Food Truck Market: ZIP 57788
Market Profile
ZIP 57788 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.
Market Summary
ZIP 57788 is an urban area. with a population of 598 and household incomes above the national median ($85,380).
Area Profile
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
What to Expect Here
Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.
This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $85,380.
Quick Facts
- Area Type
- Urban
vs. National Average
Check Another Market
Or estimate startup costs with our food truck cost calculator.
Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits