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Food Truck Market: ZIP 58078

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 58078 sits in the above-average walkability at 13.2/20 on the EPA index. Median income runs 22% above the national median — $91,040 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 58078 is an urban area with moderate foot traffic. with a population of 40,631 and household incomes above the national median ($91,040). The area has 35 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

40,631

Population

$91,040

Median Income

+22% vs. national

Urban

Area Type

13.2/20

Foot Traffic

Walkable

Median Age: 33.4 — mixed-age market, broad menu appeal.

College-Educated: 26.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 58078.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

4.4 per 10K residents

Fast Food / Counter

4.2 per 10K residents

What this means: Food trucks are 10.3% of the food scene here (4 trucks vs. 35 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,109

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$1.6 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 35 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.