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Food Truck Market: ZIP 58318

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 58318 is an rural area with moderate foot traffic. with a population of 3,792 and household incomes above the national median ($85,729). There are 15 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,792

Population

$85,729

Median Income

+15% vs. national

Rural

Area Type

10.0/20

Foot Traffic

Walkable

Median Age: 44.8 — older demographic, may prefer sit-down options.

College-Educated: 21.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 58318.

Sit-Down Restaurants

29.0 per 10K residents

Fast Food / Counter

10.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$823

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$240 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Quick Facts

Area Type: Rural
Foot Traffic: Walkable
Restaurants: 15
Bank Branches: 3

vs. National Average

Median Income

+15% vs. $74,580

Walkability

-0.5 pts vs. national avg

Nearby Markets

58748 21.3 mi

Pop: 138 $66,625

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits