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Food Truck Market: ZIP 58701

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 58701 has decent foot traffic at 10.5/20 on the EPA walkability index. Income slightly below the national average ($73,269). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 58701 is an urban area with moderate foot traffic. with a population of 33,086 and household incomes near the national median ($73,269). There are 76 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

33,086

Population

$73,269

Median Income

-2% vs. national

Urban

Area Type

10.5/20

Foot Traffic

Walkable

Median Age: 35.9 — mixed-age market, broad menu appeal.

College-Educated: 19.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 58701.

Sit-Down Restaurants

9.4 per 10K residents

Fast Food / Counter

13.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$889

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$2.9 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.