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Food Truck Market: ZIP 59230

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 59230 is an rural area with moderate foot traffic. with a population of 4,606 and household incomes above the national median ($85,000). There are 11 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

4,606

Population

$85,000

Median Income

+14% vs. national

Rural

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 44.8 — older demographic, may prefer sit-down options.

College-Educated: 19.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 59230.

Sit-Down Restaurants

13.0 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$832

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$300 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Quick Facts

Area Type: Rural
Foot Traffic: Walkable
Restaurants: 11
Bank Branches: 4

vs. National Average

Median Income

+14% vs. $74,580

Walkability

-0.1 pts vs. national avg

Nearby Markets

59273 15.7 mi

Pop: 15 $-666,666,700 Walk: 4.3

Check Another Market

Or estimate startup costs with our food truck cost calculator.

About This Data

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits