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Food Truck Market: ZIP 59802

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 59802 has strong foot traffic at 18.6/20 on the EPA walkability index. Income slightly below the national average ($67,736). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 59802 is an urban area with high foot traffic. with a population of 19,864 and household incomes near the national median ($67,736). The area has 56 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

19,864

Population

$67,736

Median Income

-9% vs. national

Urban

Area Type

18.6/20

Foot Traffic

Very Walkable

Median Age: 37.3 — mixed-age market, broad menu appeal.

College-Educated: 36.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 59802.

Food Trucks

Low competition — room to establish

2.5 per 10K residents

Sit-Down Restaurants

13.1 per 10K residents

Fast Food / Counter

15.1 per 10K residents

What this means: Food trucks are 8.2% of the food scene here (5 trucks vs. 56 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,099

Median Gross Rent

$460 K

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 56 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.