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Food Truck Market: ZIP 59804

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 59804 has decent foot traffic at 11.3/20 on the EPA walkability index. Income near the national average ($76,266). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 59804 is an urban area with moderate foot traffic. with a population of 8,123 and household incomes above the national median ($76,266).

Area Profile

8,123

Population

$76,266

Median Income

+2% vs. national

Urban

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 45.9 — older demographic, may prefer sit-down options.

College-Educated: 33.2% — balanced market for quality & value.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,165

Median Gross Rent

$590 K

Median Home Value

Bank Branches

$42 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.