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Food Truck Market: ZIP 60077

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 60077 has strong foot traffic at 15.7/20 on the EPA walkability index. Income near the national average ($78,523). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 60077 is an urban area with high foot traffic. with a population of 28,501 and household incomes above the national median ($78,523). There are 71 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

28,501

Population

$78,523

Median Income

+5% vs. national

Urban

Area Type

15.7/20

Foot Traffic

Very Walkable

Median Age: 43.0 — older demographic, may prefer sit-down options.

College-Educated: 35.4% — balanced market for quality & value.

Competition

Food service establishments in ZIP 60077.

Sit-Down Restaurants

10.9 per 10K residents

Fast Food / Counter

14.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,508

Median Gross Rent

$360 K

Median Home Value

Bank Branches

$3 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.