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Food Truck Market: ZIP 60101

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 60101 sits in the above-average walkability at 10.1/20 on the EPA index. Median income runs 22% above the national median — $90,800 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 60101 is an urban area with moderate foot traffic. with a population of 37,448 and household incomes above the national median ($90,800). There are 82 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

37,448

Population

$90,800

Median Income

+22% vs. national

Urban

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 40.6 — older demographic, may prefer sit-down options.

College-Educated: 16.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 60101.

Sit-Down Restaurants

10.7 per 10K residents

Fast Food / Counter

11.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,241

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.