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Food Truck Market: ZIP 60123

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 60123 has strong foot traffic at 13.7/20 on the EPA walkability index. Income near the national average ($87,693). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 60123 is an urban area with moderate foot traffic. with a population of 48,379 and household incomes above the national median ($87,693). There are 75 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

48,379

Population

$87,693

Median Income

+18% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 39.3 — mixed-age market, broad menu appeal.

College-Educated: 16.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 60123.

Sit-Down Restaurants

6.2 per 10K residents

Fast Food / Counter

9.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,292

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.