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Food Truck Market: ZIP 61368

Opportunity Score

33 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 61368 is a car-dependent rural area — 3.2/20 on the EPA walkability index, 7.3 points below the national average. Population sits at 1,292. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 61368 is an rural area with low foot traffic. with a population of 1,292 and household incomes above the national median ($78,571).

Area Profile

1,292

Population

$78,571

Median Income

+5% vs. national

Rural

Area Type

3.2/20

Foot Traffic

Very Car-Dependent

Median Age: 43.4 — older demographic, may prefer sit-down options.

College-Educated: 15.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$940

2BR Fair Market Rent

$844

Median Gross Rent

$120 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.