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Food Truck Market: ZIP 61602

Opportunity Score

12 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 61602 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 61602 is an urban area. with a population of 977 and household incomes below the national median ($17,273). There are 16 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

977

Population

$17,273

Median Income

-77% vs. national

Urban

Area Type

Median Age: 44.1 — older demographic, may prefer sit-down options.

College-Educated: 31.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 61602.

Sit-Down Restaurants

71.6 per 10K residents

Fast Food / Counter

92.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,160

2BR Fair Market Rent

$912

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$1.5 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $17,273.