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Food Truck Market: ZIP 61742

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 61742 is a car-dependent rural area — walkability data unavailable. Population sits at 1,506. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 61742 is an rural area. with a population of 1,506 and household incomes well above the national median ($108,854).

Area Profile

1,506

Population

$108,854

Median Income

+46% vs. national

Rural

Area Type

Median Age: 41.0 — older demographic, may prefer sit-down options.

College-Educated: 22.0% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,140

2BR Fair Market Rent

$1,120

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$85 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.