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Food Truck Market: ZIP 62220

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 62220 has strong foot traffic at 14.2/20 on the EPA walkability index. Income slightly below the national average ($65,261). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 62220 is an urban area with moderate foot traffic. with a population of 19,391 and household incomes near the national median ($65,261). The area has 23 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

19,391

Population

$65,261

Median Income

-12% vs. national

Urban

Area Type

14.2/20

Foot Traffic

Very Car-Dependent

Median Age: 39.5 — mixed-age market, broad menu appeal.

College-Educated: 19.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 62220.

Food Trucks

Low competition — room to establish

1.5 per 10K residents

Sit-Down Restaurants

7.2 per 10K residents

Fast Food / Counter

4.6 per 10K residents

What this means: Food trucks are 11.5% of the food scene here (3 trucks vs. 23 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,100

2BR Fair Market Rent

$976

Median Gross Rent

$140 K

Median Home Value

Bank Branches

$530 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 23 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.