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Food Truck Market: ZIP 62232

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 62232 has decent foot traffic at 10.6/20 on the EPA walkability index. Income slightly below the national average ($64,268). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 62232 is an urban area with moderate foot traffic. with a population of 7,480 and household incomes near the national median ($64,268). There are 9 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

7,480

Population

$64,268

Median Income

-14% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 42.9 — older demographic, may prefer sit-down options.

College-Educated: 16.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 62232.

Fast Food / Counter

12.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,250

2BR Fair Market Rent

$1,077

Median Gross Rent

$110 K

Median Home Value

Bank Branches

$25 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.