Is ZIP 63090 a good market for a food truck?

ZIP 63090 scores 80/100 on our food truck opportunity index — a excellent market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 63090?

The median household income in ZIP 63090 is $83,966, 13% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

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Food Truck Costs Near Washington, MO (63090)

Opportunity Score

80 / 100 Excellent

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 63090 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 63090 is an suburban area. with a population of 22,471 and household incomes above the national median ($83,966). There are 58 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

22,471

Population

$83,966

Median Income

+13% vs. national

Suburban

Area Type

Median Age: 43.2 — older demographic, may prefer sit-down options.

College-Educated: 23.4% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 63090.

Sit-Down Restaurants

12.0 per 10K residents

Fast Food / Counter

13.8 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$873

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$1.4 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.