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Food Truck Market: ZIP 63301

Opportunity Score
68 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 63301 is a car-dependent urban area. Walkability scores 9.1/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 63301 is an urban area with low foot traffic. with a population of 51,625 and household incomes above the national median ($83,551). There are 105 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

51,625
Population
$83,551
Median Income
+12% vs. national
Urban
Area Type
9.1/20
Foot Traffic
Very Car-Dependent
Median Age: 37.8 — mixed-age market, broad menu appeal.
College-Educated: 26.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 63301.

62
Sit-Down Restaurants
12.0 per 10K residents
43
Fast Food / Counter
8.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,190
2BR Fair Market Rent
$1,093
Median Gross Rent
$250 K
Median Home Value
13
Bank Branches
$1.7 M deposits
Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits