Home › Missouri › ZIP 64108

Food Truck Market: ZIP 64108

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 64108 has strong foot traffic at 17.0/20 on the EPA walkability index. Income near the national average ($74,462). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 64108 is an urban area with high foot traffic. with a population of 10,179 and household incomes near the national median ($74,462). The area has 93 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

10,179

Population

$74,462

Median Income

+0% vs. national

Urban

Area Type

17.0/20

Foot Traffic

Very Walkable

Median Age: 32.6 — mixed-age market, broad menu appeal.

College-Educated: 37.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 64108.

Food Trucks

Low competition — room to establish

2.9 per 10K residents

Sit-Down Restaurants

69.8 per 10K residents

Fast Food / Counter

21.6 per 10K residents

What this means: Food trucks are 3.1% of the food scene here (3 trucks vs. 93 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,850

2BR Fair Market Rent

$1,422

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$850 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $74,462.

Low Competition, Proven Demand

Only 3 food trucks registered here against 93 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.