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Food Truck Market: ZIP 64114

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 64114 has strong foot traffic at 13.7/20 on the EPA walkability index. Income near the national average ($77,643). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 64114 is an urban area with moderate foot traffic. with a population of 24,464 and household incomes above the national median ($77,643). The area has 66 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

24,464

Population

$77,643

Median Income

+4% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 40.2 — older demographic, may prefer sit-down options.

College-Educated: 44.1% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 64114.

Food Trucks

Low competition — room to establish

1.2 per 10K residents

Sit-Down Restaurants

9.0 per 10K residents

Fast Food / Counter

18.0 per 10K residents

What this means: Food trucks are 4.3% of the food scene here (3 trucks vs. 66 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,550

2BR Fair Market Rent

$1,304

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$1.3 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 66 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.