Home › Missouri › ZIP 64151

Food Truck Market: ZIP 64151

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 64151 sits in the above-average walkability at 11.8/20 on the EPA index. Median income runs 22% above the national median — $91,348 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 64151 is an urban area with moderate foot traffic. with a population of 28,706 and household incomes above the national median ($91,348). The area has 39 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

28,706

Population

$91,348

Median Income

+22% vs. national

Urban

Area Type

11.8/20

Foot Traffic

Walkable

Median Age: 39.1 — mixed-age market, broad menu appeal.

College-Educated: 29.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 64151.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

6.3 per 10K residents

Fast Food / Counter

7.3 per 10K residents

What this means: Food trucks are 7.1% of the food scene here (3 trucks vs. 39 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,470

2BR Fair Market Rent

$1,333

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$750 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 39 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.