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Food Truck Market: ZIP 64801

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 64801 has decent foot traffic at 10.4/20 on the EPA walkability index. Income slightly below the national average ($51,360). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 64801 is an urban area with moderate foot traffic. with a population of 36,398 and household incomes near the national median ($51,360). There are 83 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,398

Population

$51,360

Median Income

-31% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 40.0 — older demographic, may prefer sit-down options.

College-Educated: 17.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 64801.

Sit-Down Restaurants

11.0 per 10K residents

Fast Food / Counter

11.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,060

2BR Fair Market Rent

$884

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$850 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.