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Food Truck Market: ZIP 64854

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 64854 is a car-dependent rural area — walkability data unavailable. Population sits at 4,867. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 64854 is an rural area. with a population of 4,867 and household incomes below the national median ($41,173). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

4,867

Population

$41,173

Median Income

-45% vs. national

Rural

Area Type

Median Age: 31.4 — mixed-age market, broad menu appeal.

College-Educated: 5.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 64854.

Sit-Down Restaurants

6.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$820

2BR Fair Market Rent

$752

Median Gross Rent

$92 K

Median Home Value

Commissary estimate: This is a low-cost area. Monthly commissary kitchen rentals typically run $100–$300 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $41,173.