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Food Truck Market: ZIP 65616

Opportunity Score

57 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 65616 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 65616 is an suburban area. with a population of 28,295 and household incomes near the national median ($60,253). With 10 food trucks and 134 restaurants, this is an active food scene.

Area Profile

28,295

Population

$60,253

Median Income

-19% vs. national

Suburban

Area Type

Median Age: 40.6 — older demographic, may prefer sit-down options.

College-Educated: 20.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 65616.

Food Trucks

Moderate — proven market

3.5 per 10K residents

Sit-Down Restaurants

30.4 per 10K residents

Fast Food / Counter

17.0 per 10K residents

What this means: Food trucks are 6.9% of the food scene here (10 trucks vs. 134 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,050

2BR Fair Market Rent

$975

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $130–$330 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.