Home › Missouri › ZIP 65708

Food Truck Market: ZIP 65708

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 65708 is a car-dependent rural area — walkability data unavailable. Population sits at 12,690. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 65708 is an rural area. with a population of 12,690 and household incomes near the national median ($53,267). There are 29 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,690

Population

$53,267

Median Income

-29% vs. national

Rural

Area Type

Median Age: 37.3 — mixed-age market, broad menu appeal.

College-Educated: 8.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 65708.

Sit-Down Restaurants

9.5 per 10K residents

Fast Food / Counter

13.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$850

2BR Fair Market Rent

$853

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$400 K deposits

Commissary estimate: This is a low-cost area. Monthly commissary kitchen rentals typically run $100–$300 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.