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Food Truck Market: ZIP 65738

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 65738 is a car-dependent urban area. Walkability scores 6.6/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 65738 is an urban area with low foot traffic. with a population of 21,117 and household incomes near the national median ($67,848). There are 34 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

21,117

Population

$67,848

Median Income

-9% vs. national

Urban

Area Type

6.6/20

Foot Traffic

Car-Dependent

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 19.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 65738.

Sit-Down Restaurants

6.6 per 10K residents

Fast Food / Counter

9.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,150

2BR Fair Market Rent

$1,069

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$410 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.