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Food Truck Market: ZIP 66061

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 66061 sits in the above-average walkability at 10.1/20 on the EPA index. Median income runs 46% above the national median — $109,110 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 66061 is an urban area with moderate foot traffic. with a population of 67,510 and household incomes well above the national median ($109,110). With 7 food trucks and 73 restaurants, this is an active food scene.

Area Profile

67,510

Population

$109,110

Median Income

+46% vs. national

Urban

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 36.8 — mixed-age market, broad menu appeal.

College-Educated: 29.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 66061.

Food Trucks

Moderate — proven market

1.0 per 10K residents

Sit-Down Restaurants

4.1 per 10K residents

Fast Food / Counter

6.7 per 10K residents

What this means: Food trucks are 8.8% of the food scene here (7 trucks vs. 73 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,220

2BR Fair Market Rent

$1,228

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$790 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.