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Food Truck Market: ZIP 66212

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 66212 has decent foot traffic at 12.9/20 on the EPA walkability index. Income near the national average ($83,294). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 66212 is an urban area with moderate foot traffic. with a population of 32,804 and household incomes above the national median ($83,294). There are 88 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

32,804

Population

$83,294

Median Income

+12% vs. national

Urban

Area Type

12.9/20

Foot Traffic

Walkable

Median Age: 36.9 — mixed-age market, broad menu appeal.

College-Educated: 33.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 66212.

Sit-Down Restaurants

14.3 per 10K residents

Fast Food / Counter

12.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,560

2BR Fair Market Rent

$1,244

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$1.7 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.