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Food Truck Market: ZIP 66868

Opportunity Score

37 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 66868 is a car-dependent suburban market. Walkability scores 4.3/20 — well below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 66868 is an suburban area with low foot traffic. with a population of 671 and household incomes above the national median ($99,583).

Area Profile

671

Population

$99,583

Median Income

+34% vs. national

Suburban

Area Type

4.3/20

Foot Traffic

Very Car-Dependent

Median Age: 48.6 — older demographic, may prefer sit-down options.

College-Educated: 16.5% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,010

2BR Fair Market Rent

$850

Median Gross Rent

Bank Branches

$4.9 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.