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Food Truck Market: ZIP 67211

Opportunity Score

49 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 67211 scores 13.7/20 for walkability — foot traffic is there. Income levels run 41% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 67211 is an urban area with moderate foot traffic. with a population of 19,105 and household incomes below the national median ($44,120). The area has 27 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

19,105

Population

$44,120

Median Income

-41% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 35.7 — mixed-age market, broad menu appeal.

College-Educated: 8.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 67211.

Food Trucks

Low competition — room to establish

1.6 per 10K residents

Sit-Down Restaurants

6.8 per 10K residents

Fast Food / Counter

7.3 per 10K residents

What this means: Food trucks are 10.0% of the food scene here (3 trucks vs. 27 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$814

Median Gross Rent

$110 K

Median Home Value

Bank Branches

$49 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $44,120.

Low Competition, Proven Demand

Only 3 food trucks registered here against 27 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.