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Food Truck Market: ZIP 67401

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 67401 has decent foot traffic at 12.8/20 on the EPA walkability index. Income slightly below the national average ($62,603). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 67401 is an suburban area with moderate foot traffic. with a population of 50,272 and household incomes near the national median ($62,603). There are 95 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

50,272

Population

$62,603

Median Income

-16% vs. national

Suburban

Area Type

12.8/20

Foot Traffic

Walkable

Median Age: 39.8 — mixed-age market, broad menu appeal.

College-Educated: 20.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 67401.

Sit-Down Restaurants

7.8 per 10K residents

Fast Food / Counter

11.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$990

2BR Fair Market Rent

$913

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$1.9 M deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.