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Food Truck Market: ZIP 68066

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 68066 is a car-dependent rural area — 8.6/20 on the EPA walkability index, 1.9 points below the national average. Population sits at 5,941. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 68066 is an rural area with low foot traffic. with a population of 5,941 and household incomes well above the national median ($101,438). There are 13 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

5,941

Population

$101,438

Median Income

+36% vs. national

Rural

Area Type

8.6/20

Foot Traffic

Car-Dependent

Median Age: 35.9 — mixed-age market, broad menu appeal.

College-Educated: 22.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 68066.

Sit-Down Restaurants

11.8 per 10K residents

Fast Food / Counter

10.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$901

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$400 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.