Is ZIP 68371 a good market for a food truck?

ZIP 68371 scores 40/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 68371?

The median household income in ZIP 68371 is $78,036, 5% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

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Food Truck Costs Near Henderson, NE (68371)

Opportunity Score

40 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 68371 is a car-dependent rural area — walkability data unavailable. Population sits at 1,199. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 68371 is an rural area. with a population of 1,199 and household incomes above the national median ($78,036).

Area Profile

1,199

Population

$78,036

Median Income

+5% vs. national

Rural

Area Type

Median Age: 46.9 — older demographic, may prefer sit-down options.

College-Educated: 22.2% — value-focused market, keep prices competitive.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.