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Food Truck Market: ZIP 68404

Opportunity Score

50 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 68404 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 68404 is an urban area. with a population of 1,048 and household incomes above the national median ($95,208).

Area Profile

1,048

Population

$95,208

Median Income

+28% vs. national

Urban

Area Type

Median Age: 44.8 — older demographic, may prefer sit-down options.

College-Educated: 26.4% — balanced market for quality & value.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.