Is ZIP 68418 a good market for a food truck?

ZIP 68418 scores 46/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 68418?

The median household income in ZIP 68418 is $83,365, 12% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Nebraska › ZIP 68418

Food Truck Costs Near Palmyra, NE (68418)

Opportunity Score

46 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 68418 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 68418 is an urban area. with a population of 1,201 and household incomes above the national median ($83,365).

Area Profile

1,201

Population

$83,365

Median Income

+12% vs. national

Urban

Area Type

Median Age: 39.3 — mixed-age market, broad menu appeal.

College-Educated: 14.1% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,275

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$16 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.