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Food Truck Market: ZIP 68949

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 68949 is an rural area with moderate foot traffic. with a population of 6,695 and household incomes near the national median ($59,922). There are 15 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

6,695

Population

$59,922

Median Income

-20% vs. national

Rural

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 41.2 — older demographic, may prefer sit-down options.

College-Educated: 18.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 68949.

Sit-Down Restaurants

11.9 per 10K residents

Fast Food / Counter

10.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$910

2BR Fair Market Rent

$715

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$380 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $110–$310 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.