Is ZIP 70538 a good market for a food truck?

ZIP 70538 scores 64/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 70538?

The median household income in ZIP 70538 is $55,662, 25% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › Louisiana › ZIP 70538

Food Truck Costs Near Franklin, LA (70538)

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 70538 is a car-dependent rural area — walkability data unavailable. Population sits at 12,561. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 70538 is an rural area. with a population of 12,561 and household incomes near the national median ($55,662). There are 12 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

12,561

Population

$55,662

Median Income

-25% vs. national

Rural

Area Type

Median Age: 44.2 — older demographic, may prefer sit-down options.

College-Educated: 10.1% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 70538.

Sit-Down Restaurants

2.4 per 10K residents

Fast Food / Counter

7.2 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$860

Median Gross Rent

$110 K

Median Home Value

Bank Branches

$160 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $55,662.