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Food Truck Market: ZIP 71457

Opportunity Score

42 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 71457 is a car-dependent suburban market. Walkability scores 6.5/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 71457 is an suburban area with low foot traffic. with a population of 24,370 and household incomes below the national median ($46,668). The area has 54 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

24,370

Population

$46,668

Median Income

-37% vs. national

Suburban

Area Type

6.5/20

Foot Traffic

Car-Dependent

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 18.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 71457.

Food Trucks

Low competition — room to establish

1.6 per 10K residents

Sit-Down Restaurants

9.4 per 10K residents

Fast Food / Counter

12.7 per 10K residents

What this means: Food trucks are 6.9% of the food scene here (4 trucks vs. 54 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$820

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$1.2 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $46,668.

Low Competition, Proven Demand

Only 4 food trucks registered here against 54 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.