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Food Truck Market: ZIP 72034

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 72034 is a car-dependent urban area. Walkability scores 8.3/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 72034 is an urban area with low foot traffic. with a population of 49,420 and household incomes near the national median ($61,675). With 7 food trucks and 46 restaurants, this is an active food scene.

Area Profile

49,420

Population

$61,675

Median Income

-17% vs. national

Urban

Area Type

8.3/20

Foot Traffic

Car-Dependent

Median Age: 31.9 — mixed-age market, broad menu appeal.

College-Educated: 27.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 72034.

Food Trucks

Moderate — proven market

1.4 per 10K residents

Sit-Down Restaurants

4.2 per 10K residents

Fast Food / Counter

5.1 per 10K residents

What this means: Food trucks are 13.2% of the food scene here (7 trucks vs. 46 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,000

2BR Fair Market Rent

$993

Median Gross Rent

$250 K

Median Home Value

Bank Branches

$700 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $120–$320 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.